NEW! Opened at the end of January 2018, the Hyatt Centric Ginza Tokyo is the first Hyatt lifestyle-oriented Centric offering to open in Asia.
The Centric brand is yet another sub-brand from a big global hotel company pitching a new type of hotel experience to so-called millennial travelers, who, if you didn't know, are only interested in authentic experiences.
How is works is you take a regular hotel, cut back of a lot of the things you expect in full-service five-star hotel, get a cool-sounding name and logo, put some art in the rooms and says things in your press releases like, it's a hotel for “millennial-minded travelers seeking curated, yet authentically local experiences.”
This sort of marketing-speak is a unfortunate because it makes the hotel sound like it's just for young people on a budget, whereas the reality is that this Hyatt Centric is probably one of the best little hotels in Tokyo right now for anyone, old people and business travelers included.
The 164 guestrooms are bigger than average for Tokyo, starting at 35 sqm and going up to an apartment-sized 77 sqm for the suites. Interior design is by Japanese interior designer Yohei Akao, who used to work at Super Potato, the design firm that's done lots of interior work for other Hyatt group hotels like Grand Hyatt.
Location is in the very non-millennial area of Ginza, but doesn't mean you won't ever see a millennial person in the area. There are plenty of restaurants, bars and cubs in the area, and if you want to stay put, you can try the hotel's inhouse restaurant Namiki667, which offers Cocotte recipes by a Hokkaido-native chef called Shingo Hayasaka.
Rates start at around a pricey $300+ a night, but this is Tokyo and nothing is cheap except snacks at the local Lawson. And it's nice to see further development of Tokyo's hotel scene. Recommended.Review updated February 5, 2018
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